I had never worked cybersecurity, never been at a startup, and never helped a private company go public. Armis represented all of those firsts at one huge ($6.2B evaluation, $600M in funding, and over 600 employees) Tel Aviv unicorn standout.
So we came in, defined a category, wrote messaging, crafted a personality, built out an identity, and before you knew it, we took Armis from circa 1994 to 2022. And the best part? We had a blast.
Agency: AKQA
When vulnerabilities equal creative opportunities.
Vulnerabilities in cyber are kind of a big deal. Like, fire alarm in the middle of the night, round the wagons, LET’S MOVE kind of deal. But at Armis, the videos felt like PSAs. Boring. So I shook it up, brought in some humanity, gave it an edge, made it interesting. And I cut it down to give just enough information to make you want more.
Editor: Anne Devereaux
Give people a reason to care.
This is one in a series of three explainer videos where we broke down our messaging matrix into conversational, easy-to-understand terms. In this one, we tackled the core value and capability that Armis delivers, and did it in ~60 seconds.
Agency: LNC Productions
Something borrowed, something purple.
I discovered some decent interview footage (shot the year before) that was just collecting dust. So I played with it. Came up with a story, discovered the perfect track, collected all the right b-roll. Sometimes you just work with what you have, but you can always make it work.
Editor: Anne Devereaux