Our mission? Raise the perception and awareness of CU Denver. Showcase their intelligence, innovation and academic focus on real-world experience and application. So we brought in slick visuals, a bold voice, and a range of disruptive executions to build a brand that can’t be ignored.
The results were impressive. 1.6 billion impressions. Website traffic increased by 40%, organic search increased by 27% and we had a 74% video completion rate. We also instilled a new sense of pride and identity for students, faculty and alumni of CU Denver.
Video editing: Friends of Mine, Tommy Hardman
Letting CU Denver speak for itself.
With this video, we interviewed current students, professors, and alumni to give our audience a sense for what CU Denver stands for, what it represents, and what it potentially means for their future.
CU Denver takes flight at DIA.
We realized that one our primary audience for philanthropic potential were local Denver professionals, many who pass through the doors of Denver International on a regular basis. So we bought out concourse B and filled every wall, door, and floor with our campaign.