Keynotes
Getting the word out about cloud.
I’ve been fortunate to always have had an excellent relationship with the Executive Comms team. Whether helping shape the CEO’s strategic message to launch a new product or writing a script for a conversation between Sting and CMO James Whitemore, we always pushed the boundaries, communicated our message, and still had lots of fun.
Agency: Drury Design
George’s big opening message for INSIGHT 2021.
I worked closely with the head of Comms to write George’s keynotes in 2019, 2020, and 2021. This is the show opener for 2021, where we pushed the brand execution to an entirely new level. But even at our furthest out, George always kept us tethered and grounded to what mattered most—our customers.
George and Satya Nadella talk cloud.
This conversation was from INSIGHT 2020, which was really the game changer for NetApp. Not only did it mark the launch of our new brand, it also represents the first time we told the stories that needed to be told around our partnerships with all the world’s biggest clouds.
George gets real with Adam Selipsky.
Conversations from the Cloud was such a popular (and profitable) way of surfacing NetApp value in 2020, we did it again in 2021. Only this time we went bigger, better and more confidently into the ether. AWS CEO Adam Selipsky joined us for a deep dive into what makes NetApp so special, and why AWS can’t live without them.