Build brands that break rules.

Inspirational and supremely human. Self-deprecating and tongue-in-cheek. Fearless yet kind, bold yet demure, funny yet deadly serious about all the things that really matter. When we built the NetApp brand, very few punches were pulled. It was as much an exercise in restraint as an example of letting it all hang out. And within a year of launching the new brand, NetApp’s stock price had doubled. Check and checkmate.

Agency: Mother London
Video editors: Patrick Haynes, Jon Sosidka